ICC Cricket World Cup 2015 ✈️ Noticias de Nueva Zelanda

Autor: Oficinas-Turismo Fecha: Jueves, 05 Febrero, 2015 ⭐ Puntos 4 (2 votos)

One of the world’s most anticipated sporting events, the ICC Cricket World Cup 2015, kicks off next week and will see New Zealand broadcast live to a global audience of a billion people. New Zealand is co-hosting the tournament alongside Australia with the opening ceremony to be held in Christchurch on 12 February.

It is an incredible opportunity and Tourism New Zealand has developed a programme of activity to maximise the global attention the event brings us to show audiences New Zealand ‘beyond the wicket’.

We have identified Australia, the UK and India as key target markets for Cricket World Cup activity. Around 500 media are expected in the country and Tourism New Zealand is running a programme of activity striving to maximise that international attention and tell the story of New Zealand as not only a great place to hold international sporting events, but a fantastic place to visit.

Select media have been invited as part of the media hosting programme to take part in regional tourism experiences that will provide them a more immersive experience of New Zealand, allowing them to talk more freely about the country between reporting on matches.
This tournament provides us with a major opportunity to boost exposure in key target markets and provides a valuable opportunity for us to once again showcase New Zealand and its ability to host a major sporting fixture, on the global stage.

More information: www.tourismnewzealand.com/ Fecha: 05/Feb/2015 19:53:39 (4135 Lecturas) Puntos: 4 (2 votos)
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